Young Fan Isaac Kearney Wins Best Social Media Team Award for Liverpool
One of the most moving moments of the year came when young fan Isaac Kearney, who lives with Wolf-Hirschhorn syndrome, walked out at Anfield hand-in-hand with Mohamed Salah and Virgil van Dijk. That day wasn’t just special for Isaac , it was special for millions. The video of his experience reached 122 million views and sparked over 12 million interactions across platforms.
Liverpool FC has once again proven its prowess off the pitch, securing the Best Digital/Social Media Team title at the 2025 Football Business Awards. The honor celebrates a landmark year for the club, marked by record-breaking fan engagement, innovative content, and global digital growth.
In the 2023–24 season, Liverpool emerged as the most-engaged Premier League club, amassing over 1.5 billion interactions and reaching more than 200 million followers across social media platforms. From real-time matchday updates to emotionally resonant storytelling, the club’s digital team has redefined what it means to connect with supporters around the world.
A standout moment came during the Reds’ historic 20th league title, which became the most-engaged Premier League title win ever and marked the club’s highest single day of social engagement to date.
One story in particular captured hearts globally: young fan Isaac Kearney’s unforgettable day walking out onto the pitch at Anfield alongside Mohamed Salah and Virgil van Dijk. The video generated 122 million views and over 12 million interactions, becoming one of the most impactful digital moments in football last year.
Beyond the numbers, Isaac’s story resonated deeply, sparking a five-year high in Google searches related to Wolf-Hirschhorn syndrome, the rare genetic condition he lives with. It also spotlighted the club’s enduring commitment to equality, diversity, and inclusion through its Red Together campaign part of the wider Red Way sustainability and social responsibility strategy.
Liverpool’s media team works year-round to produce dynamic, engaging content—from exclusive behind-the-scenes access and training ground insights to purpose-driven narratives that make a difference. Whether it’s celebrating a milestone win or amplifying the voice of a young fan, the team’s mission remains clear: create content that connects, inspires, and leads the game forward.
Reference
